Hi, I’m Jaslyn.
I help busy executives move from anxiety, trapped, overwhelm to clarity, peace and freedom.
I was a former investment banker turned purpose-driven community leader and coach. I am also a Lululemon legacy ambassador.
I achieved what society would view as a ‘successful’ job straight out of university, with a 6-figure salary to boot. On the outside, everything looked good.
At the same time, I knew something was missing. All that focus on my career as an identity came at the expense of neglecting my personal “voice,” my personal growth, and personal relationships.
In 2016, I couldn’t shake that nagging feeling in my gut. I was curious if there was something “more”. I wanted to have the freedom to lead life on my own terms and I took the leap of faith to listen and honour my desire and truth.
“When I’m 90 years’ old and looking back on my life, what really matters? ”
So I left my role in banking, curious to explore beyond the four walls of work.
ALIGNMENT: when your head, heart and gut syncs to guide you towards your highest potential.
I started The Busy Woman Project, initially as a gathering of like-minded people, creating a space oriented around health and finding what really matters to you. I met inspiring people and found my own tribe.
Then, COVID happened.
For someone who is used to knowing and putting the work in to achieve a goal, I learnt that there are many things outside my control, whether it’s building a business or my personal and intimate relationships. I was giving my power away; constantly overthinking, constantly seeking advice from others, trying to be ‘perfect’ in the relationship.
That was when I dived deep into personal development: I read books; listened to podcasts; experienced my own fair share of therapists, coaches, psychologists, guides, teachers and enrolled in courses. I took my coach training program with Co-Active, one of the most prestigious institutions accredited with the International Coaching Federation and I also have a Graduate Diploma in Psychotherapy and Counselling; Health Coaching with IIN, Polyvagal-Informed Nervous System education with Deb Dana – spending thousands of dollars and countless hours studying, experiencing and embodying my learnings.
Through it all, I realised it wasn’t just about breaking free, following my heart and having a vision, I needed a system for self-reflection + practice life skills + healthy practices to cultivate an accepting, loving relationship from within.
That is why I created The Busy Woman Project — to empower women facing major life transitions to break free from limiting narratives and be seen and embraced fully for all that they are.
I developed my own holistic life alignment method with what resonated with myself the most during my own journey to finding harmony and alignment within myself. The Circles of Congruence is a unique system to coaching that encompasses your body, mind and spirit.
We start with creating your vision, breaking free from entrenched beliefs, self-reflection and empowering you with practical skills, surrounded by a support community to build your resilience and make you a better leader in life and work.
My mission is clear:
to walk alongside you, help you get unstuck from the busyness, guide you on your journey of self-discovery, reclaim your power and live a life of authenticity and fulfilment.
This continues to be an ongoing journey. I know that I am not in control of what the future may hold, though I am in control of how I show up daily with my habits and honoring my truth – and that continues to feel aligned with me.
And I believe it’s possible for you to find your version of that too.
Wave goodbye to
mindless 'busyness'.
The Busy Woman Project is designed to help women break free from “busyness” to build a beautiful relationship with themselves. Recognising that we are a whole person and not only our mindset, the programs approach wellness encompassing physical, psychological and spiritual well-being.
The coaching programs are designed to help you gain clarity on your career and life purpose at different stages of life. But they’re all created with one goal: to help you start living your version of truth and success…and you don’t have to do it alone. You will have allies in the form of other members of The Busy Woman Project cheering you on, holding a safe space to reclaim your truth to realise your full potential.
1:1 Life Alignment
If you’re feeling trapped and seeking a deeper sense of fulfilment beyond career milestones, the 1:1 Life Alignment with Jaslyn Koh will help you discover the essence of what truly matters to you and chart a roadmap towards meeting your authentic self.
Topics
Wellbeing / Relationship / Life outside of work / Work / Alignment
Why Life Alignment?
You feel out of control.
Who is this for
Busy executives who want to grow and thrive
Outcome
Become resilient and better leaders in work and life.
20/30 Vision 1:1 coACHING
Being in and around your 30s (or any milestone transition for that matter) can bring up mixed emotions and existential dread about unmet expectations. The 20/30 Vision is a unique program to help you redefine success on your own terms. You will learn various tools and strategies to help you embrace your next decade and beyond to live and honour your truth and version of success.
Topics
Navigating transitions and creating your 20/30 vision
Why 20/30 Vision?
You feel fearful, overwhelmed and trapped with your current life & expectations.
Who is this for
Women who are 20/30ish and sensing there’s more to life.
Outcome
You feel a deep longing, sensing there’s more to life.
How it Works
Book a Discovery Call
This is our chance to connect, understand your aspirations and see if we’re a good fit to embark on this journey together.
Life by Design
Together, we’ll uncover your values, desires and craft a personalised roadmap to get you closer to your vision of success, applying the Circles of Congruence system.
Meet the New You
Through 1:1 coaching, workshops and programs with tangible outcomes, watch as you unfold into the best version of yourself, aligned with purpose and walk through life with conviction.
Kind Words
BEHIND THE Busy
Words that describe me
Freedom. Alignment. Creativity. Growth. Health. Curiosity. Joy. Connection. Belonging.
My mornings look like…
My mornings are sacred to me – journaling, guided meditations and workouts help ground me.
Things I love
The sun’s rays on my face. Sounds of water. Deep and meaningful conversations. Art and knick knacks that celebrate all things feminine: Sandra Chevrier, Pocahontas, the feminine body and lionesses!
My favourite podcasts
Steven Bartlett; Brene Brown; Esther Perel; Almost 30; High Performance Podcast; Lex Fridman
My Favourite Quote
“This too shall pass”.






My Blended Family
I met my partner on bumble when I was 33: he comes with a son and a dog. I froze my eggs at 34.
My favourite dinner party
I co-hosted 20+ ‘food for thought dinner series’, where we bring strangers over a topic from infidelity to spirituality to how our parents influenced the way we love, etc
On my desk right now is…
A post-it note written years ago: “I connect with people who are open to growth and need the confidence to be their true selves. I help activate their potential so they can live their truth.”
It still sits on my desk and has guided me since.
My Star Signs
Leo Sun, Libra Rising, Sagittarius Moon
My Favourite Books
The books I consume live at the intersection of business, personal development and health and wellness.
- The Artist’s Way by Julia Cameron;
- Principles by Ray Dalio;
- A New Earth by Eckhart Tolle;
- Gift from the Sea by Anne Morrow Lindbergh;
- Conscious Femininity by Marion Woodman
Another day lost to feeling stuck is another missed opportunity for transformation.
Schedule your chemistry call with Jaslyn today to discover how coaching programs from The Busy Woman Project can help you get unstuck and find your purpose.
Reclaim and embrace the fulfillment you deserve.
Not ready to book a call? Send a message via our contact form.