Designed for busy executives seeking a higher purpose, fulfilment and wellbeing. We are a coaching company for modern women and leaders.
Are you ready to liberate yourself from the constant state of busyness and step into your power?



The Busy Woman Project by Jaslyn Koh is a holistic coaching company designed for modern female leaders who understand that impactful leadership in work and life starts from building a safe home within.
It all starts from within.
In an increasingly uncertain world, finding stability and grounding habits allow you to feel safe and navigate the world with beauty and power. Using the Circles of Congruence system, we help female leaders build her safe home within, creating a strong inner foundation that is essential to navigate challenges with confidence and resilience.
The Circles of Congruence system is designed to help you break free from the cycle of doubt and take confident steps towards the life you truly desire, fostering resilience, confidence and sustainable change.
Working with your coach, we help you create your vision, breaking free from entrenched beliefs, self-reflection and empowering you with practical skills and a support community to build your resilience and make you a better leader in life and work.
I founded The Busy Woman Project because I know the anxiety and struggle of knowing you’re meant for more and your desire to live a fulfilling life aligned with your purpose and values. However, everyday busyness, societal expectations, limiting beliefs can make you feel trapped, anxious, burnt out, and lost.
I have experienced firsthand the frustration of feeling uninspired, overwhelmed and stuck.
I know changing and breaking free from repeated patterns can be scary.
I have spoken to hundreds of women across Asia and understand the pains many women face: self-doubt, being super harsh on self, and the constant feeling of “not enough”. In other words, living in doubt and fear from not valuing and loving oneself.
It seems almost impossible to take back that control when you’ve lost that connection and trust with yourself.





I believe that with an ever-changing and uncertain world, finding stability and peace within oneself is paramount. Building a strong inner foundation is essential to navigate life’s uncertainties with beauty and confidence. Even though our lives are filled with relationships – work, money, partner, friends, it all starts with the relationship you have with yourself.
The Busy Woman Project holds the space for you to build a safe home where you are free to reclaim your truth and step into your next decade with conviction and clarity.
I warmly invite you to step into your safe home. Book a discovery call to start your journey.
Every step is designed with your transformation in mind to honour your truth.
Life Alignment is a bespoke private coaching with Jaslyn Koh, offering personalised support, accountability, and guidance tailored specifically to your unique goals and challenges.
20/30 Vision is a unique 1:1 coaching program to help you redefine success on your terms. Learn various tools and strategies to help you embrace your next decade and beyond to live and honour your truth and version of success.
Your dose of insights and resources to support your continuous journey of personal and career development. Join over 2,000 women who have already subscribed!
Jaslyn is available for program facilitation, group coaching and speaking events. Contact us to enquire about speaking engagement or group program facilitation.
Download our practical, 10-step checklist that provides a roadmap on practical skills and actions to manage the cycle of doubt and into a life of clarity and action.
Schedule your complimentary chemistry call with Jaslyn today to discover how coaching programs from The Busy Woman Project can help you get unstuck and find your purpose.
Reclaim and embrace the fulfillment you deserve.
Not ready to book a call? Send a message via our contact form.
Designed for busy executives seeking a higher purpose, fulfilment and wellbeing. We are a coaching company for modern Asian women and leaders.
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